When quality sharpens ingenuity
Located in Fajozes, in the municipality of Vila do Conde, V
Laser On has become a reference in the national market of metalworking. Proof of this is the distinction obtained, for the second consecutive year, as PME Excellence. However, to understand the success of a company it is also necessary to understand its history. V Laser On is born in 2010, due to the need for automation of the metalworking sector. The managers started by telling that “We are a company that is born in the subcontracting market. We do not sell products, we sell services. Thus, we do not have a catalog of products, but rather an offer of various services in the field of metal-mechanics, this meaning, works with various metals, such as, carbon steel, stainless steel, aluminum, brass and copper, laser cutting, bending, welding and painting”.
Since its genesis V Laser On has been demarcated in the market for its specialization in laser cutting. Nonetheless, with the constant evolution of the sector, managers felt the need to adapt and to cover other areas and specializations. Currently, V Laser On's landscape has changed, the offer has become, essentially, tailor-made solutions and turnkey solutions: “today, the customer wants a complete service, close to the one that will be the final product, in the shortest possible time. We have the ability to offer solutions according to the requirements of clients and this is what gives us added value”, stated José Pacheco, adding that "the work we do in network is important. In a work there are pieces that are produced by us, but there are other pieces that we can not do and that we buy from our partners. This flexibility and this set of values offer a different versatility", he said.
Success allied of a good team
With about 55 employees working daily at V Laser On, our interviewees assumed that the prize they have just received is due a lot to them: “it is the second time we are distinguished and we thank our collaborators for this recognition. We have a very good and capable team. The PME Excellence award is recognition of the work and commitment of the entire team. We are only profitable because our customers value our services, our employees do a good job and our management team knows how to manage the existing resources. We are not easily dazzled and have our feet firmly set on the ground.”, they reaffirmed at the same time that they told us the main fragility they are experiencing: the lack of manpower. “There is a lack of training in key areas of activity in our country. We are currently competing with countries with better equipment, lower energy costs, more skilled labor and a more central location than us. It's not easy", they complained.
Certification - the first step towards internationalization
According to our interviewees, certification was very important for V Laser On to achieve a solid position in the market and is one of the pillars of success and confidence that they want to convey to the customer:
"We started by being a certified company and we have been advancing to PME Leader and PME Excellence. This recognition is important because they are external entities that recognize our work. The prizes are related to the administrative and operational management of the company and are a guarantee to the market of our honesty", assume the businessmen.
V Laser On
According to the Associação dos Industriais Metalúrgicos,
Metalomecânicos e Afins de Portugal (AIMMAP), the Portuguese exports of this sector have an overall value of 18.4 billion euros (assuming to be the best record ever). In this sequence, internationalization turned out to be a natural step to be taken by the difficulties of the national market and due to its small size. José Pacheco and Pedro Simões admitted, thus exporting about 20 percent of production of V Laser On to countries like France and Germany.
The company's managers concluded that as far as the future is concerned, there is a desire "to be better every day, making V Laser On increasingly competitive both nationally and internationally".